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About Us


friendfund was founded July 2010 with the aim of building a funding platform which would combine the two of internet’s most progressive aspects: the social web and ecommerce.

Our goal is to provide the online community with financial tools which utilize the power of popular social networks like Facebook and Twitter in a fun, simple and transparent way.

The beta version of friendfund was released in October 2010 and with the help of invaluable feedback from our members, an upgraded platform was released in March 2011. The friendfund you see today is a community oriented funding platform, which encourages and enables people who move in the same circles (be it friends, local communities, interest clubs etc.) to come together and raise money for a common goal or project.

Our team

Harry McCarney Founder/CEO

Harry was the founder and director of several successful social entrepreneurship projects. The creation of these enterprises was greatly hindered by the lack of a flexible and convenient way for members to pool their resources. He co-founded friendfund to solve this problem by providing tools to clubs, communities and friends which facilitate dynamic financial collaborations. He has ten years experience as an IT Consultant leading projects in a wide variety of organizations including Web start-ups and investment banks. Harry received his BA from Middlesex University, London and MA in Philosophy from the University of Sussex.

Martin Peschke Founder/CTO

Martin is a master of building innovative scalable web platforms having been a technical architect and CTO at, and He was awarded a Diplom in Theoretical Computer Science from Dresden University of Technology before winning a German national Scholarship to continue his studies in Beijing, China. Whilst in Beijing he headed Chinasoft’s consulting services for Microsoft internal IT.

Timothy Blake Sales Director

Tim has more than 10 years of sales experience across a range of product categories, with a passion for online selling. Having founded and grown an internet focused professional training company, he is experienced in building a client base and driving sales through close online partnerships. Tim joined friendfund to further successful client relationships with online Merchants across Europe and the USA.

Cristiano CardelliWeb Developer

Cristiano loves to discover new technologies and solutions to give web users fresh online experiences. First studying graphic design and then a Masters in Web and Visual Design from SPD Milano, he specialises in cross-browser compatibility, accessibility, usability and seo. Previously working for XYZ Reply agency as a junior front end developer, Cristiano now works freelance with different agencies and private clients. When not behind his computer you can find him checking out the local music scene.

Alice Mrongovius Quality Assurance and Community Manager

With a broad range of experience in working in community focused organisations and in her own business, Alice brings to friendfund an infectious enthusiasm for creating genuine conversations in social media. With a BFA from the University of Melbourne (VCA) and a Cert IV in Accounting from RMIT she has the unusual combination of creative and analytical skills, perfect for filling out QA spreadsheets!


Amadeo BrenninkmeijerAdvisor

Amadeo Brenninkmeijer is an entrepreneur and seed investor in several start-ups. In 2009 he founded Nycon Energy AG, an energy services company providing financing, consulting and energy services as a product. He currently advises several start-ups and is on the executive board of Nycon Energy AG. Amadeo Brenninkmeijer has worked in the fields of energy (Nycon Energy AG), retail (C&A Buying, C&A Netherlands), real estate (Redevco Europe Services BV), investment banking (J.P. Morgan Chase & Co, Lazard Ltd.) and retail financial services (Banco IBI S.A.). Amadeo Brenninkmeijer holds a double Bachelor of Arts from the University College London in Anthropology and Ancient History.